The Lumia 1020 marks the beginning of the end of Nokia’s transition period. After almost two years of launching the Lumia range of smartphones, Nokia finally has something that would make buyers notice its product while they are deciding whether they should go for the latest iPhone or Galaxy smartphone. Having said that, it is too early to root for Nokia’s future success. The company still has a few obstacles to overcome. The first and foremost being its partnership with Microsoft and Windows Phone as a platform. Nokia has consistently got the hardware right but has always been let down by Windows Phone, which lacks apps and is not as polished or evolved as Android and iOS. Heavy smartphone users prefer using the other two platforms as Microsoft has failed repeatedly to catch up with them in a quest to be perceived as being different. The lack of a proper centralized notification system, for instance, is hard to explain. Secondly, Nokia is still struggling to roll out its smartphones at a faster pace. With limited marketing budgets and production capacity, it has to stagger its launches that take a couple of quarters to reach major markets while Samsung rolled its Galaxy S4 smartphone in over 110 countries in a fortnight. Even if Nokia has a great product like the Lumia 1020, people would consider to buy it only if it is available in their country. Think about it, the Lumia 925 is not available in most markets yet and Nokia had to announce the Lumia 1020. Even hardcore Nokia fans would now be compelled to not buy the Lumia 925 and instead wait for the Lumia 1020. And who knows, by the time the Lumia 1020 is available across markets, Nokia might have something else to offer. During my interactions with senior Nokia executives it became clear that they are aware of the situation but it remains a challenge and they are making the best of what they have.
Despite these challenges, it is refreshing to see how...