Apple Users Sleep at Night, Android Users Don’t

According to the recent survey by an online advertising agency which
runs mobile adverts, there are some strange facts about Android and
Apple users. Chitika, which serves up adverts on over 300,000 sites in
the United States and Canada, pointed out that Apple’s users love
advertising. Indeed, even though there are fewer iPhones operating,
they seem to be hitting a lion’s share of the advertising.

The results of the survey revealed that Apple’s share of the
advertising traffic was 62%, while Android’s share was 38%. However,
analyst estimates that Android devices are currently outnumber iOS in
North America. Chitika tracked about 300 million ad impressions
hour-by-hour within the first week of May and graphed the results
according to the mobile platform used by the visitor.

So, for both groups of users most advertising traffic occurred at
10PM, which means that the late evening hours are the most popular
browsing times for people. However, iOS users showed a sharp 7 hour
fall-off after this peak, which means that Apple users normally go to
sleep at night. In the meantime, Android users for some reason don’t
stop hitting the advertising until 4:00 and 5:00 a.m.